Hindi actor Vidya Balan will be the brand ambassador for rural development ministry’s sanitation campaign
“This will be a clean picture,” said Bollywood actor Vidya Balan, after
signing up as a special ambassador on Thursday to spearhead a campaign
to end open defecation that has put more than half of the country's
population at a disadvantage.
Accepting Union Minister for Rural Development Jairam Ramesh's proposal
that she associate herself with the campaign for two years, Ms. Balan
said her role in Dirty Picture was a mere onscreen character. And her
new role, in the sanitation campaign, only underlined the wide spectrum
of her persona.
“What could be a matter of more pride than doing a dirty picture on
screen and a clean picture off it? This is the real me,” she said.
Ms. Balan noted that it was a matter of pride for her to contribute to a
national cause and vowed to do everything to spread the message across
the nation. “Cleanliness is next to Godliness,” she remarked.
Stressing that her decision to take part in the campaign stemmed from
her commitment to the cause, she said she could not remember the last
time she had accepted any offer without conviction. “I'd have declined
if I had not believed in it.”
Expressing distress at lack of priority for women and children, Ms.
Balan said what was needed was not to attack the big problem, but
approach it with urgency and obsession. “It involves a small step by all
concerned. And it will not involve even the cost of buying a mobile.”
She was confident of accomplishing the task in the two years. Joining
her in the campaign will be Shah Rukh Khan, who is likely to accept the
offer formally on Monday.
Mr. Ramesh, who is also in charge of drinking water and sanitation, said
Ms. Balan was the most perfect personality from the tinsel world to
promote the cause and hailed her for instantly responding to his call
and agreeing to devote at least five days to the campaign.
He said Ms. Balan would propagate sanitation awareness through
audio-visual advertisements on television and radio and on hoardings,
besides attending promotional events like National Day for Sanitation,
the National Nirmal Gram Puraskar Award presentation and the launch of
Nirmal Bharat Abhiyan.
Ms. Balan also agreed to visit at least two nirmal gram villages and as
many open-defecation villages to laud the achievers and urge those who
are stuck to the practice to use toilets instead.
Article Source: http://www.thehindu.com/arts/cinema/article3380483.ece
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