Sunday, January 15, 2012

Ready for the Vettai?

Director Lingusamy believes that Vettai will be a combination of Run and Sandakozhi in terms of a story of two brothers who stand by each other through thick and thin.

This movie, produced by UTV Motion Pictures and Thirrupathi Brothers, is one of the biggest releases for Pongal this year. Vettai, which stars Arya, Madhavan, Sameera Reddy, Amala Paul, Thambi Ramaiya and others, introduces Hindi actor Ashutosh Rana as the main villain of the film. Madhavan plays the role of a cop and Arya plays the role of Madhavan's alter-ego in action.

The entire film takes place in the backdrop of Tuticorin and the action scenes are one of the highlights in the film. The film's music by Yuvan Shankar Raja has already become popular and is in the top two of the music charts for a few weeks now. Lingusamy's regular team consisting of cinematographer Nirav Shah, editor Anthony, art director Rajeevan, lyricist Na Muthukumar and dialogue-writer Brinda Sarathy, have provided tremendous support to enhancement of the film. A complete family entertainer, the flick hopes to provide wholesome entertainment this Pongal.

UTV Motion Pictures is confident that their efforts to market the film through all media will certainly make this action entertainer a grand success at the box office. The biggest word of encouragement came from director Shankar, who called Lingusamy and wished him good luck for Vettai after noticing the all-round marketing of the film and the positive word the film gained from all quarters.

Though Vettai faces Nanban at the box office, they won't be competing as both the films belong to different genres. Overseas, Vettai is releasing in over 100 screens in 15 countries including USA, UK, Canada, Switzerland, Norway, Holland, Germany, France, Mauritius, Australia, Gulf, Kuwait, Sri Lanka, Singapore and Malaysia. UTV, which is releasing the film directly in all these countries, has opened up the market in Holland and Germany with this film.

A buzz has been created about the film in these countries and it is expected to have good box office figures in the opening weekend. In India, the movie is being across the country through the company's network of distributors and exhibitors.

In Tamil Nadu, the film is releasing in over 300 screens and in rest of the country (Kerala, Karnataka, Mumbai, Delhi, Kolkata and Pune) in another 150 screens. Overall, Vettai has released in over 550 screens across the globe, which is one of the biggest in Tamil film releases.

Article Source: -IT-311632.html

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